I AUDITED 4 WEEKS OF MY LINKEDIN POSTS. HERE'S WHAT GREW MY FOLLOWING

Summary from the TLDR Marketing newsletter

A 4-week LinkedIn audit found that conversation-starting posts, relatable humor, and provocative takes drove the most follower growth. Shorter copy also performed better than long paragraphs. Memes were fast to produce and often earned strong engagement, but they didn't build followers or trust as effectively as video. The best mix is repeatable, high-engagement formats like memes alongside videos and posts that spark debate or make the audience feel seen.