THE AVAILABILITY HEURISTIC: 7 WAYS GOOGLE ADS CAN STEER YOUR DECISIONS

Summary from the TLDR Marketing newsletter

Google Ads can steer decisions through the data and recommendations it makes most visible. Default dashboards may prioritize less useful metrics, while hidden settings can override campaign-level targets. Search term reports can also reveal irrelevant traffic that inflates performance. Review account settings, conversion goals, search queries, and recommendations regularly instead of relying on Google's default views to guide optimization.