5 HACKS TO INSTANTLY WRITE MORE PERSUASIVE COPY

Summary from the TLDR Marketing newsletter

Before writing, define the emotion and action the copy should trigger. Spend most of the editing time on the first few lines since they determine whether people keep reading. Describe the audience's pain points with specific, concrete language to show you understand the problem. Write conversationally and cut jargon. Then read the copy aloud to catch awkward sentences and weak sections.