DEEPFAKES ARE WRECKING INFLUENCERS' CREDIBILITY, ONE FAKE AD AT A TIME

Summary from the TLDR Marketing newsletter

AI deepfakes are making influencer credibility harder to protect. Fake ads can still use creators' likenesses without permission. Meta has added stronger advertiser verification and an AI detection tool to combat celebrity impersonation, but creators still report slow removals. Influencers are easy targets because years of public photos and videos give AI models abundant training material.