THE AI HOURS NOBODY ON YOUR MARKETING TEAM IS COUNTING

Summary from the TLDR Marketing newsletter

Every AI workflow becomes a small maintenance job once it ships. Models change, connected tools get updated, and new edge cases surface. The person who built it is often the only one who knows how to fix it, so the workflow can quickly revert to manual when they're unavailable. Teams rarely plan for this upkeep, leaving it to compete with slower, harder-to-measure work like building visibility and trust.