TLDR Marketing · RESOURCES & TOOLS

DO WE STILL NEED GOOGLE DISAVOW?

practicalecommerce.com2 min read

Summary from the TLDR Marketing newsletter

Google's Disavow tool is now mainly a recovery tool for sites hit with a manual action for unnatural links. Most sites don't need it after Penguin shifted spammy backlinks toward page-level devaluation. SEO efforts are better spent on useful content, UX, and earning credible links. Treat disavow as a targeted response to a confirmed manual action, not routine backlink cleanup.