AMERICANS AREN'T SOLD ON BUSINESSES USING AI IN ADVERTISING

Summary from the TLDR Marketing newsletter

Consumers aren't rejecting AI in advertising outright - they're drawing a sharp line at whose face and voice ends up in the ad. Most Americans accept AI for brainstorming and drafting, and just over half are fine with AI producing the final ad content itself. However, nearly two in three say using AI to create a person's likeness or voice crosses a line, even when a business discloses it. Young adults under 30 are the least forgiving group by far, with 66% viewing AI-made advertising negatively overall and 73% rejecting AI-generated people or voices specifically.