INSIDE CLAY WORKFLOWS: THE STORY BEHIND OUR NEW BUILDING PRIMITIVE

Summary from the TLDR Founders newsletter

Clay has launched Workflows in open beta for all customers on all plans. A workflow is a visual graph of connected steps. After being triggered, each record moves through the branches one at a time, and the results write back to Audiences, the data layer in Clay. This post discusses why Clay moved orchestration out of tables, the product its team almost built instead, and a demo of two real Workflows.