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HOW H&R BLOCK, GOFUNDME, AND HEALTHEQUITY DRIVE GROWTH
Meet the leaders moving money forward. See how growing teams use Plaid [5] to build trust, reduce friction, and create better financial experiences at scale - featuring brands like Gemini, HealthEquity, GoFundMe, and H&R Block. Through written interviews with product and engineering leaders [6], you'll discover how these companies built customer experiences that drive growth, such as: >> Recurring ACH contributions >> Linking banking and identity data >> Replacing microdeposits with instant verification