HOW TO OPTIMIZE YOUR HOMEPAGE FOR AI TRAFFIC

Summary from the TLDR Founders newsletter

AI as a channel sends fewer people than search, but those people, on average, spend more time on site. Treat the homepage as a front door for visitors who already know what to do. AI systems cite knowledge from deep pages, but they usually direct users to the homepage. Most sites are handing their best new traffic to the one page still built for a stranger.