NO REVENUE IS ENOUGH REVENUE

Summary from the TLDR Founders newsletter

If there is no growth, then great topline is meaningless, and if topline is near zero, great growth doesn't mean much. Complex stories drag on momentum. You've probably already lost as soon as you find yourself justifying the size of your opportunity. Frame yourself as simply as possible with the goal of being a financial earworm, meme, or cognitive virus, and grow.