JAKOB'S LAW: HOW TO APPLY IT AS AI COLLAPSES SURFACES INTO ONE CHAT BOX

Summary from the TLDR Design newsletter

Jakob's Law still applies in the AI era, but the reference point has shifted from websites to AI assistants like ChatGPT, Claude, and Copilot. As users increasingly start tasks through conversational interfaces rather than individual apps, products need to be discoverable, understandable, and usable through assistants by using clear naming, structured data, standard UI patterns, and protocols like MCP and A2UI. Rather than designing only for users who visit an app directly, designers should also optimize for products that work behind the scenes, with AI assistants becoming the primary interface for many tasks.