THE LINK PENALTY JUST CHANGED. MOST PEOPLE MISSED IT

Summary from the TLDR Marketing newsletter

An analysis of 300K LinkedIn posts shows links reduce reach ~16%, but don't “kill” it. Myths like stacking links helps, comment links protect reach, or editing links later works are now outdated. Comment links are often hidden and convert worse. Additive links outperform sales links, while native tools like newsletters, profiles, events, and DMs drive better results without hurting reach.