DOES DOMAIN AGE AFFECT EMAIL OPEN RATES?

Summary from the TLDR Marketing newsletter

Older email domains tend to earn higher open rates than newer ones. Domains aged 1 to 2 years averaged 21.6% opens vs 34.9% for 5 to 6 year domains, even with proper authentication. Domain age appears linked to sender reputation, so new domains should focus on targeted outreach to build trust over time.