QUANTIFYING YOUTUBE KEYWORD OPPORTUNITIES

Summary from the TLDR Marketing newsletter

YouTube keyword research uses different metrics than traditional SEO since most views come from discovery, not search. Instead of search volume, use Median Monthly View Velocity (MMVV) to estimate demand across top videos. Competition is measured by median subscribers of ranking channels, while median video age shows how long content stays relevant. Keywords with strong view velocity, lower subscriber competition, and longer lifespan signal more potential.