HOW G2 REVIEWS ARE BUILDING THE TRUST LAYER OF AI SEARCH IN B2B

Summary from the TLDR Marketing newsletter

ChatGPT and Perplexity are increasingly citing G2 to recommend software, even over traditional search results. G2 jumped to ~23,700 citations in Perplexity and 12,000 in ChatGPT as 71% of B2B buyers now use AI for research. Models rely on fresh reviews, ratings, and comparisons to justify answers. This makes recent, high-quality customer feedback more influential than search rankings.