TLDR Marketing · STRATEGIES & TACTICS

WE ANALYZED 137K SITES: 97% OF LLMS.TXT FILES NEVER GET READ

ahrefs.com12 min read

Summary from the TLDR Marketing newsletter

97% of llms.txt files got zero readers in May, despite growing adoption driven by speculation about AI benefits. Of the limited traffic, 77% came from non-AI bots, with most AI access coming from coding agents like Claude Code, not search tools. Perplexity and ChatGPT together made up just 1.1% of requests, and no AI system actively looked for the file when it wasn't present.