AI WINS AT CLICKS. HUMANS WIN AT MEANING. BRANDS NEED BOTH

Summary from the TLDR Design newsletter

AI-generated ads can outperform human-made ones in short-term metrics like click-through rates because AI excels at pattern recognition and optimisation. However, building lasting brand value—such as trust, loyalty, and cultural relevance—still depends on human judgment, meaning AI works best for short-term performance tasks while humans guide long-term brand strategy.