FROM JAGUAR TO HBO: SHOULD BRANDS COMMIT TO A FAILED REBRAND?

Summary from the TLDR Design newsletter

Backlash against minimalist corporate rebrands is common, but brands must decide whether to stand by their new identity or reverse course—both carry risks for credibility and perception. Examples like Jaguar standing firm after its controversial redesign and HBO Max reversing changes after confusion show that confidence and clarity in brand identity matter more than trying to please everyone.