HOW POSTHOG BUILT A MARKETING ENGINE THAT ACTUALLY DRIVES GROWTH

Summary from the TLDR Founders newsletter

Tens of millions in ARR, $1.4B valuation, zero outbound sales calls ever. Usage-based pricing with a generous free tier means one engineer installs it for a side project and it spreads inside the company the way Figma did. Their newsletter has 75K subscribers and never mentions PostHog - just teaches engineers how to build better products.