TLDR Founders

TLDR FOUNDERS 2026-03-13

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01GENERAL

Sponsored

FREE FOR EARLY-STAGE

A growing company attracts fraudsters. They'll often strike when you're most distracted - launches, promos, funding announcements.

withpersona.comSponsor

03STRATEGIES & TACTICS

HOW YOU SOURCE GREAT DESIGNERS

If you want the best designers, you have to go where they are and be someone they want to talk to. X is a good platform for designers who are exploring startup opportunities. Look for designers who actively follow tools and communities that signal taste. Most self-aware designers move quietly through trusted networks. Founders need to be plugged into those networks before they need them.

links.tldrnewsletter.com6 min read

BEN HOROWITZ ON WHAT MAKES THE BEST FUNDRAISING PITCH

The fundamentals haven't changed nearly as much as people think. Strategy is still about articulating a clear 'why'. Product management is still about shipping the right product at the right time. The best fundraising pitch is the one you actually believe. The landscape around the fundamentals has changed, but there are still massive new opportunities hiding in plain sight.

speedrun.substack.com6 min read

THE NEW GTM PLAYBOOK: OUTBOUND ALONE WON'T CUT IT

AI has commoditized cold outreach, forcing a shift from outbound-only tactics to a multi-channel flywheel of content, community, and retargeting. ColdIQ nearly doubled revenue by using content to prime prospects, resulting in conversion rates 3x higher than traditional cold contacts. Success in 2026 requires building this organic distribution early, as the 6-12 month startup time creates a massive lead over competitors still relying on saturated outbound channels.

links.tldrnewsletter.com3 min read

HOW POSTHOG BUILT A MARKETING ENGINE THAT ACTUALLY DRIVES GROWTH

Tens of millions in ARR, $1.4B valuation, zero outbound sales calls ever. Usage-based pricing with a generous free tier means one engineer installs it for a side project and it spreads inside the company the way Figma did. Their newsletter has 75K subscribers and never mentions PostHog - just teaches engineers how to build better products.

theplaybookbysuzanna.substack.com6 min read

04TOOLS & RESOURCES

FISH AUDIO

Expressive text-to-speech and voice cloning platform.

fish.audioTool

NOTTE

Turn any website into a callable API.

notte.ccTool

FIGR

Spot UX blind spots before writing code.

figr.designTool

05MISCELLANEOUS

STRATEGIC CHOICES: WHEN BOTH OPTIONS ARE GOOD

"Customer-first" isn't a strategy - nobody picks "customer-last." Real strategy means choosing between two good options where smart companies exist on both sides. "All-in-one" means you personally own every feature request forever. "Infinitely extensible" means your UX becomes a patchwork quilt. If the opposite of your strategy sounds stupid, you haven't decided anything.

longform.asmartbear.com12 min read

REVENUE ADDICTION KILLS COMPANIES

If revenue is your North Star, your company is destined to die. Revenue-addicted companies kill every initiative that doesn't move the number this quarter, which is exactly the opposite of what you need during the AI transition when you have to make big product bets. Lovable swapped its North Star to daily active apps and built a qualitative "Lovable Score" combining NPS, PMF score, effort score, and CSAT. Revenue still matters, but it's the output of the system, not the thing you optimize for.

elenaverna.com4 min read