EXPERIENCE STRATEGISTS APPROACH UX DIFFERENTLY

Summary from the TLDR Design newsletter

Experience strategists work at the executive level, focusing on organizational priorities rather than just designing products like other UX roles. They identify how improving customer and employee experiences can solve executive challenges, then orchestrate solutions that achieve strategic business goals. For example, one strategist studied small business owners' payment delays and connected this insight to executives' revenue concerns, creating strategic opportunities that elevated UX beyond just "making things pretty."