APPLE CREATES ADORABLE LITTLE FINDER GUY TO PROMOTE ITS ADORABLE LITTLE MAC
Apple is promoting the MacBook Neo to first-time Mac users with a quirky TikTok campaign aimed at Gen Alpha. The campaign features surreal “brain rot” style videos and introduces a tiny character based on the macOS Finder icon, briefly appearing at a miniature desk with a tiny MacBook Neo. The character has quickly caught the attention of Apple fans, who have already started creating their own versions online.