STOP THE MOTHER'S DAY OPT-OUT EMAILS

Summary from the TLDR Marketing newsletter

Mother's Day opt-out emails started as a thoughtful gesture but lost their impact once brands flooded inboxes with identical messages. Email has no algorithm to filter trends, so people receive every version. Instead of sending a separate opt-out email, design campaigns around customer behavior by using purchase history and intent signals to exclude irrelevant audiences. If you offer an opt-out, place a simple link at the top of the campaign so one click adds them to a Mother's Day exclusion segment.