SOCIAL MEDIA PLAYS ‘HUGE ROLE' IN PROMOTING TRADITIONAL GENDER VIEWS

Summary from the TLDR Marketing newsletter

Social media exposes young men to messages about dominance and young women to traditional femininity. Gen Z men are more likely to support traditional gender roles. 31% believe a wife should obey her husband compared to 13% of men over 60. Among women, 18% of Gen Z agreed versus 6% of older women. Beliefs vary by country, from 4% in Sweden to 66% in Indonesia, and 80% in Thailand feel women's equality has gone too far. These influences are shaping attitudes even as most people hold progressive views.