FORMULA FOR CREATING 10 B2B CAROUSELS/WEEK

Summary from the TLDR Marketing newsletter

Carousels continue to perform well on LinkedIn, with the front cover doing 80% of the work. Use a title that is clear, specific, and easy to skim. Combine words with images, screenshots, or emojis to signal the content and give viewers a reason to stop scrolling. Maintain a consistent structure with predictable headings and clear hierarchy. End with a question to encourage comments and interaction.