WHY 2026 MUST BE THE YEAR BRANDS BET ON THEIR OWN TEAMS

Summary from the TLDR Marketing newsletter

More brands are building in-house agencies as strategic assets rather than cost-saving experiments. Nearly 9 in 10 now operate internal creative teams. However, many remain underpowered because they are treated as executional support rather than full partners. Without clear operating models, proximity to the brand goes to waste. Investing in culture and empowerment allows these teams to perform at their best.