THE RISE OF IN-CAR ADS

Summary from the TLDR Marketing newsletter

Automakers are exploring infotainment screens as a major source of ad revenue. They're integrating subtle promotions like nearby restaurants or gas stations into connected car systems while phasing out phone-mirroring interfaces like CarPlay and Android Auto. Companies like 4screen partner with multiple brands to deliver nonintrusive, utility-focused ads. Ford has patented systems to target ads via cameras or audio. With 97% of new cars connected and potential e-commerce revenue of $100-120 per car by 2030, the in-car ad market could exceed $50B globally.