THE 3-EMAIL CART & CHECKOUT ABANDONMENT FLOWS

Summary from the TLDR Marketing newsletter

Cart abandoners add items to their cart but never start checkout. They're usually browsing or comparing products. Checkout abandoners enter their email or shipping info and were ready to buy but got interrupted. Both flows convert by targeting users with intent, removing friction, and nudging completion. The 3-email framework sends reminders at 1 hour, 24 hours, and 48-72 hours. It progresses from a gentle nudge, to objection handling, and a final push with urgency.