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THE DAILY INDEX

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GENERAL

TLDR

HOW X DECIDES WHAT 550 MILLION USERS SEE

X recently open-sourced its algorithm. This post dissects the code to find out how it works. The algorithm tries to maximize positive engagement and minimize negative engagement while prioritizing quality over quantity. Controversial content persists despite penalties because volume overwhelms penalty. Rage bait works when the engaged audience vastly outnumbers the offended minority. Early engagement matters because of feedback loops, not because of any multiplier for fast likes.

LOYALTY IS DEAD IN TECH

It used to be that early employees who took the risk along with the founders shared the outcome. That is no longer the case, with founders leaving companies and employees in acquihires that license the technology and abandon the rest. Employees are starting to learn that a 'mission' is just a recruiting pitch. There are still some founders who would rather go slower than abandon the people who believed in them - finding them has never mattered more.

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