GOOGLE EXPLORING WAYS TO ALLOW SITES TO OPT OUT OF AI OVERVIEWS & AI MODE

Summary from the TLDR Marketing newsletter

Google is exploring new controls that would let websites opt out of having their content used in Search AI features like AI Overviews and AI Mode due to new UK Competition and Markets Authority requirements. It said the controls would give sites more choice while avoiding changes that could break Search or create a confusing experience for users. The CMA proposal would require it to give publishers transparency and opt-out options for AI Overviews and for AI training outside of Search, along with clearer attribution in AI results. The proposal would also require fair and transparent ranking practices, mandatory choice screens on Android and Chrome, and improved data portability for users and businesses.