REPLYING TO YOUR INSTAGRAM COMMENTS CAN BOOST ENGAGEMENT BY 21%

Summary from the TLDR Marketing newsletter

A large-scale analysis across nearly 68,000 accounts found that creator replies correlate with a 21% engagement increase relative to typical performance. The lift appears across different content types and is reinforced by multiple analytical methods, including fixed-effects modeling and Z-score comparisons. Instagram's algorithms reward sustained interaction and repeated account-to-account engagement. Replying early and consistently keeps posts active longer and increases the likelihood of follow-on engagement.