OPENAI SETS EARLY CHATGPT AD PRICING AT ABOUT $60 CPM

Summary from the TLDR Marketing newsletter

ChatGPT ad pricing is starting almost 3X higher than typical Meta rates and closer to premium TV or live sports inventory. Advertisers will only get basic metrics like impressions and clicks, with no conversion or attribution data. Early campaigns will be more about reach than performance. OpenAI is rolling out ads in the coming weeks on the free and Go tiers, targeting large brands through agencies.