HOW TO GENERATE AN EXTRA $1M FROM RETENTION

Summary from the TLDR Marketing newsletter

Focus on fixing what is already broken instead of sending more campaigns. Identify where customers drop off, which products drive churn, and what delivery or support issues create friction. Lock in core flows like welcome, post-purchase, abandoned cart, replenishment, and winback before increasing broadcasts. Simplify segmentation and sharpen messaging so value is clear. Use post-purchase email to reduce regret and set expectations. Maintain a tight learning loop where every send drives a clear decision.