DISNEY UNVEILS TIKTOK-LIKE VERTICAL VIDEO, AI VIDEO GENERATION TOOL

Summary from the TLDR Marketing newsletter

Disney is rolling out a TikTok-style vertical video format across its digital platforms. It's expanding beyond ESPN into news and entertainment to drive more frequent, daily engagement. The company has introduced an AI video generation tool that lets advertisers create and version ads from existing brand assets, plus an AI-powered planning tool that captures objectives, audience intent, timing, and constraints.