GOOGLE'S NEW TECH WILL LET YOU BUY STUFF DIRECTLY FROM AN AI CHATBOT

Summary from the TLDR Marketing newsletter

Google's Universal Commerce Protocol is a new open standard that allows users to complete purchases directly inside AI chatbot conversations. Built with retailers like Shopify, Walmart, and Wayfair, the system enables shoppers to browse, select, and buy products without leaving the chat interface. Payments will run through Google Pay with shipping details pulled from Google Wallet.