TLDR Founders · STRATEGIES & TACTICS

THE LAWYER MOST B2B STARTUPS DON'T REALIZE THEY NEED UNTIL FAR TOO LATE

links.tldrnewsletter.com5 min read

Summary from the TLDR Founders newsletter

Startups that bring on contract counsel generally see their overall sales cycle reduced. Founders signing at least two enterprise contracts a quarter should consider bringing on contract counsel. It will save the startup money and often help close deals faster. Having counsel will help startups avoid ending up with terms that let customers take advantage of them or create problems later down the line, like during an acquisition.