THE TOP REASONS I SAW CROS FLAME OUT THIS YEAR

Summary from the TLDR Founders newsletter

CROs can't just be managers with playbooks. To be successful, they need to be closers who learn, leaders who show up, and executives who stay when it gets hard. They need to personally close deals and be familiar with products, as well as understand their partner channels. A good CRO visits their major teams in person because they know that culture gets built in person and trust is earned face-to-face.