6 PIECES OF ADVICE TO BUILDING YOUR PERSONAL BRAND ON LI

Summary from the TLDR Marketing newsletter

Building a personal brand on LinkedIn is about owning your story, not your job. Start by commenting thoughtfully on others' posts to leverage existing audiences, then mix personal and work stories in your own posts to show vulnerability. Capture ideas as they come to avoid writing cold, and use tools to simplify content creation. Be approachable and relatable rather than overly polished. Make sure your profile reflects your personality and story. Consistency matters more than perfection.