HOW TO AUDIT E-E-A-T AT SCALE WITH SCREAMING FROG AND OPENAI API

Summary from the TLDR Marketing newsletter

A process and set of prompts to audit E-E-A-T at scale using Screaming Frog and the OpenAI API. It's designed to score content quality across multiple dimensions. The process runs multiple AI prompts per page to score authorship, citations, effort, originality, intent, writing quality, and subjective quality, then analyzes averages in Sheets or Excel to find patterns. A real blog audit showed strong authorship and intent at about 9 out of 10, but weaker citation quality and content effort near 5 out of 10. The method is best for high-value pages and when followed by AI pattern analysis for prioritization.