HOW TO BE COMPETENT VS FUN ON SOCIALS

Summary from the TLDR Marketing newsletter

Follower growth depends on whether the audience wants information or entertainment. When people seek information, balanced content builds credibility and drives follows, as Yelp accounts with 3 to 4 star ratings gained up to 105.5% more followers than overly positive ones and up to 500% more than consistently negative ones. When people seek entertainment, highly positive content performs best and drives up to 116.3% more followers on average. Brands focused on sales should match tone to intent, since friendly and genuine content converts better even when credibility signals like verification are present.