4 EMAIL PRE-HEADER TESTS TO TRY

Summary from the TLDR Marketing newsletter

Pre-header tests worth trying include removing the pre-header entirely for a clean inbox preview, using continuation words like “and”, “but”, or “plus”, adding emojis only in the pre-header, and starting with short parenthetical cues such as “(quick)” or “(don't skip)”. Each tactic can lift open rates, but performance varies. Run structured A/B tests in your ESP to see what resonates with your audience.