THE B2C AI MARKETING IMPACT REPORT

Summary from the TLDR Marketing newsletter

Marketers feel a powerful mix of optimism and urgency around AI. 92% view its impact positively. At the same time, many teams still lack the budgets, data activation, and workflows needed to use it effectively. Most organizations need 2-7 days to act on new insights, which slows progress and weakens AI's value. This gap between ambition and execution fuels overconfidence and widens the disconnect between how marketers believe AI performs and how customers actually experience it.