NEW DATA STUDY: CHATGPT CITATIONS ARE 2.3X MORE LIKELY TO INCLUDE A TABLE THAN GOOGLE SEARCH

Summary from the TLDR Marketing newsletter

Adding structured tables to content can help improve visibility in ChatGPT and other LLM-driven experiences. The study found that ChatGPT citations are 2.3x more likely to include a page that has a table than Google search results. 13% of the analyzed 25K Google URLs contained a table, while 30% of ChatGPT citations included one. Pages that use clear table structures rank highly in ChatGPT citations, including sites that rely on basic HTML and simple formatting.