IT'S COOL TO HAVE NO FOLLOWERS NOW

Summary from the TLDR Marketing newsletter

As social media has matured and become more automated, large follower counts have lost appeal, while modest accounts have gained status. High followings often signal bots, whereas small audiences suggest authenticity and the ability to succeed without performing online. Post-pandemic algorithmic feeds and alternative platforms have made audience growth easier to game, increasing the cachet of low-follower profiles. Many creators now embrace unpolished, personal content that reflects real interests rather than chasing metrics.