A/B TEST RESULT: PAGE LOAD TIME (PERFORMANCE) PATTERN

Summary from the TLDR Marketing newsletter

Talabat A/B tested a decrease in its homepage load time, which led to a measurable lift in revenue and orders. The time-to-interactive decreased from about 2.1 seconds to about 1.0 second, a drop of about 58%. As a result, revenue per user increased by 0.36% and orders per user rose by 0.34%. The results align with prior evidence that even small performance gains can drive meaningful business impact.