MORE WAYS TO SPOT, SHAPE, AND UNDERSTAND AI-GENERATED CONTENT ON TIKTOK

Summary from the TLDR Marketing newsletter

TikTok is expanding its tools to help users control, identify, and understand AI-generated content. This includes a new setting that lets users choose how much AI-generated content appears in their feed. It is also adding invisible watermarking to improve labeling reliability, which supports its existing systems that have already labeled over 1.3 billion videos.