8 MARKETING TACTICS THAT WORK ON BOOMERS, BUT YOUNGER GENERATIONS SEE THROUGH

Summary from the TLDR Marketing newsletter

Marketing tactics that still appeal to Boomers, such as expert endorsements, emotional testimonials, and physical catalogs, often miss the mark with younger generations who expect transparency and verification. Boomers respond to traditional signals of trust like phone access, scarcity messaging, and authority figures, while Gen Z and Millennials rely on peer reviews, independent research, and digital convenience.