WHAT TRIGGERS AI OVERVIEWS? 86 FACTORS AND 146 MILLION SERPS ANALYZED

Summary from the TLDR Marketing newsletter

AI Overviews appear on 21% of all keywords, showing that Google surfaces them most often for informational, question-based, and longer queries. 99.9% of AIOs appear on informational searches, 57.9% on question queries, and 46% on queries with seven or more words. AIOs are 1.9x more common for non-branded searches and frequently appear in categories like Science (43.6%) and Health (43%), while being rare in Shopping (3.2%) and News (15.1%).