HOW THE BEST PRODUCTS REMOVE GUILT

Summary from the TLDR Marketing newsletter

Grüns grew fast by turning a chore into a treat. Founder Chad Janis saw that people liked supplements but hated messy powders. He made vitamins into gummies instead. The idea worked because it flipped guilt into permission. Eating candy became taking vitamins. Grüns showed that good products make people feel good about what they already want to do. The same rule applies to AI and other tools. Turn hard or guilty tasks into things people enjoy.